The Purple Encrusting Montipora is a wonderful blend of deep and light purple with a slight blue hue. If your looking to add some purple to your tank, this is the coral for you. Higher lighting develops more blues and purple.
you can configure this block in iqithtmlbanners module. It is hooked in displayRightColumnProduct hook.
To disable entire area go to iqitthemeeditor module > Content/Pages > Product page and set hidden for Right sidebar option